Writing bullets that prove something

'Responsible for managing social media' tells a reader what your employer needed. 'Grew the organisation's LinkedIn following from 1,200 to 9,400 in eight months, generating 60 qualified leads' tells them what you did. The second one wins interviews.

The shape of a strong bullet

• An action verb in the past tense: built, cut, launched, negotiated, recovered.
• What you acted on: the process, budget, team, system or market.
• A number wherever one honestly exists: percentage, amount, headcount, timeframe.
• The outcome that mattered to the employer, not the activity itself.

When you have no numbers

Plenty of real work is not measured. Use scale and scope instead: 'supervised a 14-person team across three counties', 'reconciled monthly payroll for 240 staff', 'handled 40+ client enquiries a week during the launch period'. Scale is evidence; adjectives are not.